Successful Event Launch
Launching a new event can be both exciting and daunting for a meeting planner. While checklists abound on how to plan a successful meeting, event launches take the experience to an entirely new level, bringing greater uncertainty, risk, and potential reward. In addition to a solid event plan built on measurable objectives, …
Five Partnership Strategies for Lasting Success at McCormick Place
McCormick Place is my favorite venue to manage a large, complex trade show. As a 20-year MATSO (Major American Trade Show Organizer - 200,000+ NSF), I’ve managed citywides in a lot of big cities. McCormick Place, and the entire Chicago event industry ecosystem, …
A Confident Year Ahead for Events in 2026
As we move into 2026, there is clear and steady confidence shaping the events industry. After several years defined by adjustment and uncertainty, this year feels different. Planning conversations are more decisive, timelines are more intentional, and…